TLDR? Scroll to the bottom for the link to Part-2 of the discussion and the full event recording from this session.
Discussion Circle Goal
Design thinking has changed the way businesses perceive the customer experience. With unpredictability and disruption due to the pandemic, design thinking is imperative for business success post-COVID. This event was a practical conversation about how design thinking creates an environment for success.
Why is design thinking essential for transformations?
What are the principles of design thinking?
Successful design thinking case studies and post-COVID considerations
Ramya Balasubramaniam - Senior Data Scientist, AIML COE at Loblaw Companies Limited.
Gunjan Syal - Transformation Executive at Emerald Technology Group Inc.
Key Discussion Areas
Ramya and Gunjan took us on a very interactive journey surrounding the design thinking and its importance during the pandemic. We had representation from 8 countries and 4 continents, making this a global discussion with a unique theme centered on design thinking:
Design thinking has three pillars: empathy, creativity and rationality.
Design thinking is non linear process and requires an open-minded leadership.
During the disruptive and unprecedented situations, we must innovative. However, it is very difficult to come up with a solution right away.
We discussed it is difficult to stay aligned with changes in user needs at all times during the pandemic, due to disruption. Small, medium and large organizations each have their unique set of problems in getting close to the users.
Businesses must concentrate on being nimble, flexible, constantly collect and act on feedback. Learn quickly and adapt. This is where design thinking plays a key role.
We will continue the discussion about driving successful transformations during the pandemic:
Wed Oct 21, 12-1pm EST - Transforming With Data Initiatives
Sat Nov 14, 12-1pm EST - Transforming With Design Thinking (Part 2) (join us to continue the conversation with a real-life case study)
Until then, stay healthy and productive!
Full Session Recording
We help establish and keep your business pointing towards success, at all times. Let's connect and discuss your specific transformation needs.