Transforming Retail With VR, AR, MR
This is a preview of the material available here. This is a recap of the industry insights I shared during the Transforming Retail With Virtual Reality workshop held on Wed Nov 25, 2020 12–1pm ET. The audience represented 3 industries and 4 countries.
Goal
Retail industry was one of the most severely impacted by the pandemic. It is also the one that stands to benefit the most with transformational opportunities. Technology and innovation are the cornerstone of business success in the COVID world. This event is a practical conversation at the intersection of possibilities and reality - how will Virtual Reality transform the retail experience for customers and businesses.
Where do we stand today with retail landscape, since onset of pandemic - large vs. small-to-medium markets?
What are the Virtual Reality applications in the real-world retail, and why should we care?
What are the considerations for a successful transformation?
Speaker:
Gunjan Syal — Transformation Executive, Emerald Technology Group Inc.
North American Retail Landscape
We began with a comparison of 2020 retail trends across Canadian and US markets. We had a great discussion around multiple segments, what the data represents and how it applies to specific companies. We also discussed pitfalls the data aggregation might represent, and how the experienc