"When Will the Strategy Work Be Done?"

This question has become a pet peeve for me. It is especially common during the pandemic. There is so much unpredictability around, that the teams are overwhelmed with changes in direction; draining their life force.

“When will strategy work be done?”, is analogous to asking, “When will the people of the world be done eating and feel full?”. Short answer is, “never and always”. Long answer is a frigging Schrodinger’s cat — it is both dead and alive at the same time!

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