An important ingredient for introducing innovation in any environment is the right level of impatience towards the status quo. This process is often triggered when the customer needs are no longer satisfied by the current operations or products, and this is reflected in the company's revenue. The resulting feeling of impending doom kicks off the metamorphosis cycle below, eventually leading to a transformation aimed at re-aligning the company with the customer needs. Impatience acts as a catalyst to accelerate the change in strategy, and at times, evolution of a company's goals.
This change can include immense amount of effort and a heft price tag, if the teams are historically operationalized within their functional silos. Once the driving goals behind a transformation are met, businesses that look to operationalize innovation and make it a part of their DNA stay relevant much longer. They keep the impatience alive, stay close to the customer and disrupt their business in a controlled manner with mini-transformations, before another hit to the revenue as the marketplace changes (think Amazon). The secret of success lies in reducing the duration it takes to complete each change cycle successfully and with a positive return.
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