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  • Writer's pictureGunjan Syal

#1 What Is Really Behind The Recurring Data Quality Issues?

Updated: Aug 6, 2023

Smoke and mirror of data quality issues

Repeat data quality issues are a repeat smoke-and-mirrors show that keep a CDO's team occupied with low value tasks. They are a pain every experienced CDO knows well.


In my career, I noticed data quality issues on the very first retail supply chain integration project I enabled, and I see them still almost everywhere I go (similar to the main character from The Sixth Sense, without Bruce Willis around in my case...). These issues are often misunderstood and handled in a way that compounds the negative impact. This is why I decided to write about them as the first chapter in this series.


Here are top two reasons data quality issues linger....

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