#1 What Is Really Behind The Recurring Data Quality Issues?

Repeat data quality issues are a repeat smoke-and-mirrors show that keep a CDO's team occupied with low value tasks. They are a pain every experienced CDO knows well.

In my career, I noticed data quality issues on the very first retail supply chain integration project I enabled, and I see them still almost everywhere I go (similar to the main character from The Sixth Sense, without Bruce Willis around in my case...). These issues are often misunderstood and handled in a way that compounds the negative impact. This is why I decided to write about them as the first chapter in this series.

Here are top two reasons data quality issues linger....